Every enterprise software company is working to bring more workflow automation and AI to the platform. service now has been on this journey for a while now, constructing refined models given the style of data it collects about interactions on its platform.

Some of the shift to AI is occurring internally through constructing, some through acquisitions, and a few through broad partnerships, says Philip Kirk, SVP of corporate business development. But regardless of the source, it’s all about constructing a stronger platform, he says.

“Right now, determining whether to construct, buy or partner is type of a three-dimensional chess game. “I feel crucial thing we value is how we will make decisions which are in the most effective interest of our customers over the long run and that differentiates us from what we’re world-class at, which is enterprise automation, our platform,” said Kirk told TechCrunch.

According to Lara Greden, an analyst at IDC who covers ServiceNow, going beyond constructing is a crucial a part of any company’s strategy on the subject of AI. “Acquisitions and strategic partnerships are a vital element of corporate strategy within the AI ​​age,” Greden told TechCrunch.

“As with other major technology innovation waves, breakthrough capabilities in generative AI are coming from corporations focused on the technology itself, in other words, start-ups. ServiceNow’s acquisition strategy aligned with our expectations to be a frontrunner in accelerating value creation through generative AI.”

ServiceNow has built on this in its latest versions called Washington DC. “The company has adopted generative AI in a way that is smart within the context of the knowledge the platform monitors and collects,” says Jeremy Barnes, vp of AI products at ServiceNow, who joined the corporate when it launched its previous product , Element AI, acquired , in late 2020. That means providing the sorts of capabilities for patrons who need to use generative AI in a customer support context without having to develop them themselves.

“So in case you take a look at what’s within the Washington release, we’re providing all types of features that corporations would not have really developed or the individuals who need to develop AI projects would not have been in a position to provide evidence of “Developing the concept and us constructing it into the platform for them just makes perfect sense,” he said.

Keith Kirkpatrick, an analyst at Futurum Group, says ServiceNow makes it easier for individuals with domain knowledge to construct things like intelligent workflows without having to usher in a developer or workflow expert.

“ServiceNow’s focus has been on integrating generative AI to enhance entire workflows, not only individual processes or tasks. This is a key point of differentiation for them, enabling intelligent automation of multi-step processes that previously required significant effort and switching between applications to finish,” Kirkpatrick said.

Virtual agents, or AI agents, are also a spotlight on this release, which might make sense given ServiceNow’s capabilities to assist answer customer questions and complete tasks. And just as ServiceNow builds AI capabilities for its customers, the corporate works with partners where it is smart and is outside their area of ​​expertise, Greden said

“The company’s concentrate on Virtual Agent’s conversational capabilities is vital because the best implementation of generative conversational AI offers significant ROI potential for end customers. However, it’s demanding to get it right,” she said. “This is certainly one of the the explanation why platform providers are strategic partners of selection for corporations within the AI ​​era, because they’ll do the info science work to get the technology up and running and functioning well. They also play a crucial role in guiding customers with best practices around data management and control.”

The Washington version will probably be available to all ServiceNow customers starting Wednesday.

This article was originally published at techcrunch.com