As an authority in the sector, what critical challenges do you think the AI community needs to handle to make sure responsible & and ethical AI deployment?

Addressing the moral deployment of AI presents multifaceted challenges. Notably, the EU AI Act provides a framework by categorising AI risks. Key concerns include ensuring ethically sourced data, addressing biases, and maintaining transparency in AI operations. Additionally, data privacy, security, and ensuring a human-centric approach to decisions remain paramount. It’s essential to foster a culture that encourages discussions around AI ethics and to repeatedly intertwine our AI advancements with a commitment to uphold human values.

How has AI impacted your specific field of experience, and what transformative changes do you foresee within the near future?

In the creative industry, AI has been a game-changer, offering each opportunities and challenges. While it’s true that AI tools, especially Generative AI, have democratised content creation and enhanced productivity, there are real concerns about job displacement and pushback from traditionalists. Drawing parallels to platforms like Spotify reshaping the music landscape, I anticipate AI will proceed to redefine our field, although the journey is likely to be accompanied by resistance and a necessity for adapting skill sets.


How do you envision AI shaping various industries, and what advice would you give to businesses in search of to integrate AI into their operations?


AI has the potential to revolutionise industries by enhancing efficiency and productivity. An array of accessible tools now allow firms to explore AI solutions with minimal initial investment. But simply testing these tools is not enough. It’s essential for businesses to judge their data, understand the implications of AI for his or her business model, and devise a comprehensive AI strategy for the long run.


However, a challenge faced, especially by SMEs, is the dearth of AI comprehension on the senior leadership level. This can put undue pressure on AI product teams, resulting in potential burnout as they navigate resistance to vary and the intricacies of implementing AI solutions. Recent data from Forbes highlighted that a big variety of product teams felt overwhelmed, with many contemplating leaving their roles attributable to stress. For SMEs, safeguarding these worthwhile team members is crucial.


To businesses, especially SMEs, I’d advise: Value and support your product teams. Don’t embark on an AI integration journey without real commitment and readiness to face behind and support those spearheading the initiative.


In your opinion, what opportunities and challenges does AI present for job markets and workforce development worldwide?

AI is definitely reshaping the worldwide job market by introducing high-tech roles, equivalent to Prompt Engineers, Chief AI Officers, and diverse data-centric positions. However, its rapid evolution also threatens to displace traditional jobs, as AI can optimise tasks and even perform them more efficiently.


A notable concern is AI’s application in recruitment. Historically, this sector has faced bias issues, which will be exacerbated when AI mirrors these biases in its algorithms.


Regarding workforce development, it’s vital for governments worldwide to emphasize lifelong learning. A possible solution is likely to be the establishment of “skills accounts” for residents, accumulating funds dedicated to ongoing training. This initiative would ideally be a collaborative effort, funded by governments, employers, and employees alike.





Can you share an example of an AI application or project that has personally impressed you, and explain why it stands out?


An intriguing application of AI that has captivated me is the deployment of robotic bees that assist in pollination and monitor hive activities. However, inside the creative domain, Amped Studio truly stands out. They utilise AI to assist budding musicians produce royalty-free backing tracks for his or her compositions. The brains behind this innovation, the common-or-garden Bil Bryant, has consistently brought forward groundbreaking solutions within the music industry. I consider his contributions deserve recognition, and I’m pleased to focus on his work today.


What measures do you think ought to be taken to bridge the AI research gap between developed and developing nations to make sure equitable technological progress?


To address the AI research gap between developed and developing nations, it’s crucial to recognise the foundational disparities, particularly in education and available skill sets. For equitable technological advancement, it’s imperative to concentrate on capacity-building in developing countries. By equipping individuals with relevant skills, they will, in turn, educate others, ensuring the technology is tailored to handle the unique challenges inherent to their regions.


What 2 people do you admire most on this planet of AI by way of their work?

Two figures within the AI realm that I deeply respect are Bil Bryant and Dr. Julian Padget. Bryant’s pioneering work has democratised music creation, enabling individuals to craft meaningful pieces no matter their background. On the tutorial side, Dr. Julian Padget, an AI authority on the University of Bath, not only excels in his research but can be obsessed with developing AI standards for societal betterment. I had the honour of collaborating with him, Colin Crone, and Jeremy Swinfen Green on the International Standard Organisation (ISO) AI Data Lifecycle Standard (ISO/IEC 8183), which was approved earlier this yr.


What advice would you give to aspiring AI researchers and enthusiasts who have the desire to make a positive impact in the sector?

For those desirous to make a meaningful contribution in AI, I cannot emphasise enough the worth of collaboration. It’s crucial to balance innovation with responsibility and ethics, often by forming an AI Ethics Committee. Drawing guidance from frameworks just like the EU AI Act and the ISO AI Data Lifecycle (ISO/IEC 8183) can provide a solid foundation on your endeavours.


If you may solve any global problem on this planet with AI, what wouldn’t it be and why?


In response to such a thought-provoking query, it’s tempting to ascertain a cinematic solution where AI preemptively identifies potential wrongdoers. However, navigating the moral maze of such an application is undoubtedly complex. On a more grounded note, inspired by Brittany Kaiser’s ‘Targeted’ detailing the misuse of AI by Cambridge Analytica, I’d advocate for AI’s role in safeguarding truth in politics. The proliferation of misinformation, especially within the political realm, poses significant threats to democratic principles. As technology potentially amplifies this challenge, I consider AI generally is a beacon, identifying and countering falsehoods in real-time across media platforms. Addressing misinformation is paramount to preserving the values and progress we cherish.

What inspired you to take part in this AI summit as a speaker, and what message do you hope to convey to the audience?

My deep-rooted passion for AI, stemming from over a decade of involvement, inspired me to talk at this summit. Having observed the transformative journey of AI, I’m an ardent supporter of ‘tech4good.’ While it’s undeniable that AI poses challenges and garners apprehension amongst many, I remain optimistic about its potential to uplift humanity. The creative industry, specifically, has the chance to harness AI for productivity, product enhancement, and democratising creativity. This summit provides a platform for the launch of the ‘creative industry AI study’ (, an initiative aiming to shape AI policy, standards, and discourse. I urge creative professionals to contribute, ensuring comprehensive insights in our biannual reports. With my background, notably co-authoring the International Standard Organisation AI Data Lifecycle Standard, I would like to underscore the importance of ethical AI integration in businesses. The EU AI Act offers a strong framework on this regard. And for those businesses in search of a seamless transition into AI, my consultancy, ‘AI Caramba!’, is poised to guide and support.


Global AI events calendar


11-12 October 2023

Amsterdam, Netherlands


World AI Week 

9-13 October 2023

Amsterdam, Netherlands


24-25 April 2024
Montréal, Canada


Intelligent Health

11-12 September 2024

Basel, Switzerland




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