Do you wish to link different video clips generated by Stability AI into one movie? Now there may be a tool for that.

Morph Studio, which has its own text-to-video model, just launched an AI filmmaking platform. The eponymous tool takes the shape of a storyboard during which users can create and edit shots by entering text prompts for various scenes and mix them right into a coherent narrative.

The foundation of the creation process is Morph’s partnership with Stability AI. Ultimately, though, Morph plans to launch a variety of generative video models for users to pick from. Morph refers back to the means of generating, editing and cross-cutting as a “workflow”. Users can share their unique production workflow in Morph’s Creator Community, where others can replicate and modify the templates just by modifying the AI ​​prompts.

“Filming, editing and post-production was separate steps in traditional filmmaking, but AI is blurring the boundaries of those phases and turning them right into a continuous process. If you should not completely satisfied with a shot, you possibly can recreate it on our canvas. “AI has introduced a brand new workflow to film production,” said Xu Huaizhe, co-founder of Morph, in an interview with TechCrunch.

Xu is a component of a team of doctoral students in computer vision. Dropouts from the Hong Kong University of Science and Technology who founded Morph Studio in 2023. He sees CapCut, ByteDance’s popular video editing app that can also be AI-powered, as a possible competitor to Morph and desires to be sure that his startup is just not “easily replaceable by one other ByteDance app.”

According to Xu, Morph’s moat will rely upon its ability to construct a vibrant user community. “Community is tough to exchange,” said the founder. Regarding the technological benefits, Xu said Morph has made great efforts to refine the model in order that it’s “higher tailored to the needs of developers.”

Morph now employs around 10 people and has raised $2.5 million in funding from Baidu Ventures thus far.

Meme generation

Xu’s commitment to making a community around videos was evident in Morph’s first product enterprise: a spot to share AI-generated memes. The startup aimed to work on high-resolution videos. However, to explore use cases, a model for creating GIFs from text prompts was first refined.

“Today, young people communicate and eat news through memes,” Xu said. “There are a number of image-based communities like Reddit and 9gag, but until now there hasn’t been a video-based online community.”

This statement led Xu to create a Telegram group where people were only allowed to “talk” about GIFs. The group grew to 300 members inside days, and users were posting GIFs of individuals like Elon Musk in a spacesuit or Donald Trump disco dancing, all created using Morph’s AI model. An identical Discord channel was later launched. Today, Morph focuses its resources on improving the film production platform.

“We found that folks don’t care if the GIFs look slightly fake. They like that they’ll tell it’s AI-generated,” Xu said. “People use memes to convey greater meaning than words cannot.”

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