The ultimate guide to extend sales for Black Friday 2022

Are you all ready for Black Friday 2022? Shoppers are ready for the festive season like never before. They are planning to leverage the discounts and are willing to buy around for one of the best deals. The expectations are high because customers want fashion retailers to deliver convenient shopping experiences in exchange for his or her fastidiously budgeted purchases. 

For this reason, many fashion corporations are working hard finalizing the last details for the launch Black Friday 2022. And it is just not for less. Black Friday is certainly one of the most important shopping events of the yr. 

But… How do you run a successful Black Friday 2022 sales campaign? Will the provision chain issues proceed? Will inflation impact deals? 

Then, we analyze what the predictions and trends are for Black Friday 2022 and which AI Solutions for Fashion we must look out for to extend sales and customer engagement.


Black Friday 2022: Predictions & Trends

On the back of Covid-19, last yr saw supply chain issues – will it’s the identical again this yr (with the soaring fuel prices)? What impact will the rise of cost of living have?

Here’s how experts predict the shopping event will shape up this yr:

1#  Inflation will impact deals

Inflation has driven up the associated fee of all goods. We are all affected by inflation: people and firms. 

Retailers will need to have one of the best balance between discounts, costs and revenue. So they will’t afford to supply deep deals. It’s vital to indicate that the worldwide average discount rate fell from to 24% in Black Friday 2021 in accordance with Salesforce. 

On the opposite hand if we discuss shoppers, this Black Friday 2022 is one of the best opportunity for much-needed relief and retail therapy. However shoppers are expected to spend less on gifts overall.

For this reason, many experts say that while retailers will still tout loads of bargains, the savings may not live as much as the hype.

2# Supply chain issues may resurface

While inflation shall be the headline of this holiday season, supply concerns aren’t completely behind us. Let us not forget that product shortages and shipping backlogs were the good challenge of Black Friday 2021. According to Adobe analytics, last yr out of stock messages were up 169%, with 70% of shippers abandoning carts.

The supply chain is affected today by the worldwide impact of the Ukraine War.  The increase in the worth of oil and gas, supply line complications from China… There are many aspects that impact on the provision chain. However, for Black Friday this yr retailers (specially Wide Eyes’ customers and partners) are higher prepared to show out-of-stock products into sales opportunities.

3# Sales will occur early and sometimes

Traditionally, Black Friday began the day after Thanksgiving. But Black Friday sales have began earlier and earlier (and these are evermore extensive) over the previous couple of years, and this yr isn’t any exception. 

More and more fashion retailers have been running special promotions since October. But normally, one of the best deals all the time come on Black Friday.


Top 3 AI Fashion Solutions that can shape Black Friday Sales in 2022

We don’t have a crystal ball at Wide Eyes Technologies and even when we did we are likely to trust the information greater than magic! We are all the time focused on results in addition to your customer success. For this reason, one yr more, the primary fashion players have once more trusted Wide Eyes Technologies to plan for a successful Black Friday 2022. 

There are value-add opportunities that needs to be considered (yes or yes) together with traditional discounts to Black Friday. May be discounts are a fantastic attraction strategy for Black Friday; but bringing customers an modern and satisfying shopping experience is one of the best retention strategy.

Find here, the highest 3 AI Fashion Solutions that can shape Black Friday 2022 and enable you to to extend sales and improve customer shopping experience:


1# Similar Recommendations to unravel out-of-stock

Nothing makes Black Friday shopping more disappointing than getting enthusiastic about a product, only to find it’s out of stock. Or, perhaps it’s available, but your size or preferred color ​is out-of-stock. To compensate for the missing product, display visually similar products. There is a great probability that one other product with a slight difference may also be useful and purchased. 

In fact, Wide Eyes’ customers and partners decreased the typical shopping cart abandonment rate by greater than 30% because of our AI-powered Similar Recommendation Solution. By suggesting similar (and available) products to shoppers, you’re solving out-of-stock problems robotically and helping shoppers find alternative products that basically match their needs seamlessly in real-time. Remember, your customer is prepared for shopping – bank card in hand!


2# Smart Outfit Recommendations to drive sales

Personalization in fashion retail is increasingly vital and all the time adds value to the client experience. Embedding smart outfit recommendations is vital to delivering the correct products and matches at the correct time. Also, Wide Eyes Technologies take outfit recommendations to a different level adding different personalization possibilities (style, contextual and situational behaviour). 

Personalized Outfit Recommendation is a worth add opportunity that should be considered together with traditional discounts. Although shoppers are expected to spend less on Black Friday 2022,  there’s a chance where shoppers shall be trying to bundle their purchases in a single store. It’s one of the best strategy to bring an easy, intuitive and visual discovery expandable to your entire catalogue and increase the typical purchase rate, too.


3# Product Discovery Experiences to deliver value

Improve your searchandising strategy can enable you to get essentially the most out of your Black Friday sales campaign. Now, greater than ever, must get your products in front of invested shoppers attempting to find deals.

Make your products more searchables with AI-enriched tags. An efficient automated product tagging system is a must to reply to shoppers’ intuitive (or not most intuitive) queries. The more relevant tags a product image has, the greater probability it has to look in specific search results from shoppers. This is certainly one of the primary uses of Wide Eyes’ Autotagging API.

Also, you may optimize your search bar by adding a visible search tool.  This is amazingly helpful for individuals who don’t know exactly the right way to describe what they’re on the lookout for or type the flawed search terms into the search bar. In cases like these, search by image API helps to simplify the search process. Connecting inspirational images (from Instagram, from a gallery or taken from devices) on to products in only one click. In short, visual search (or search by image) is a one-click discovery.


In conclusion, for a successful Black Friday 2022 it is amazingly vital to boost value to discount strategies. If you wish to stay competitive, it’s worthwhile to incorporate AI Solutions into the omnichannel experience. Wanna talk?

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