Apple acquires AI startup DarwinAI to spice up Tim Cook’s performance

March 15, 2024: Apple has reportedly acquired DarwinAI, a Canada-based startup focused on artificial intelligence (AI), in a deal that would significantly advance the tech giant’s AI ambitions.

The acquisition, which took place earlier this yr, has not been officially announced by Apple, but sources acquainted with the matter have confirmed the event Bloomberg’s Mark Gurman.

DarwinAI, known for its expertise in developing AI systems B. Visually inspecting components within the manufacturing process has also led to lots of its employees joining Apple’s AI division.

Especially the startup’s co-founder and chief scientist, Alexander Wongwas hired as Director of Machine Learning Research at Apple.

The takeover takes place as Apple CEO Tim Cook has emphasized the corporate’s deal with AI development.

During the corporate’s quarterly earnings call in February, Cook revealed that Apple is investing a “tremendous amount of effort and time” into AI and hinted at the potential for unveiling recent AI-driven features later this yr.

Speculation about Apple’s AI plans is widespread. Rumors point to the event of a native base model called AppleGPT, an enhanced version of Siri that would function as a chatbot just like ChatGPT and Google Gemini, AI-generated playlists for Apple Music, and AI integration with productivity apps like Pages and Keynote.

The upcoming iOS 18 update, which is anticipated to release alongside the iPhone 16 series, is rumored to bring several recent AI features to Apple smartphones.

The acquisition of DarwinAI could play a vital role in Apple’s AI strategy, particularly in the event of on-device AI models and features.

This approach is consistent with Apple’s deal with user privacy and security, as on-device AI processing minimizes the necessity for cloud-based computing.

As Apple continues to speculate in AI and expand its capabilities, integrating DarwinAI’s expertise and technology could lead on to significant advances in the corporate’s services and products.

While the main points of the acquisition and its implications remain secret, the tech world is eagerly awaiting the disclosing of Apple’s AI-driven innovations in the approaching months.