March 6, 2024 marks a major day for MarTech professionals across EMEA The MarTech Summit Berlin opens its doors within the renowned InterContinental Berlin.

A highly anticipated annual event, this in-person summit provides an unrivaled networking and knowledge sharing opportunity.

With over 150 expected attendees, the summit guarantees a day of insights from greater than 25 leading voices within the MarTech industry.

This 12 months’s theme, “Accelerate Success with Your MarTech Stack: Leaner, Smarter & Richer,” sets the tone for a deep dive into the newest advances in marketing technology.

Attendees will explore a spread of topics including AI, marketing transformation, next-generation customer experiences and gamification, all aimed toward refining marketing strategies.

A guaranteed 80:20 end user to participant ratio for optimal learning and networking opportunities.

Important topics for discussion

The summit will cover 4 predominant areas:

  1. Next Generation Customer Experience and Engagement: Dive into brand storytelling, data-driven customer journeys, and omnichannel marketing.
  2. New marketing technologies: Discover the newest developments in AI, marketing mix optimization, and privacy-enhancing tools.
  3. Digital transformation: Discover trends in marketing automation, sustainability and data protection.
  4. Data-driven marketing: Focus on strategies around first-party data, personalization and large data analytics.

Confirmed speakers for the MarTech Summit Berlin 2024

The MarTech Summit Berlin, scheduled for March 6, 2024 on the InterContinental Berlin, boasts a formidable lineup of over 25 industry-leading speakers.

Representing a big selection of sectors, from renewable energy and automotive to e-commerce and financial services, these experts provide a various and comprehensive perspective on the newest MarTech trends and techniques.

A collection of confirmed speakers includes:

  • Mustafa IbrahimDirector, Global Marketing Data Products at HelloFresh, will bring insights from the buyer services industry with a deal with leveraging data for marketing innovation.
  • Adam MadacsiData Science & Engineering Lead at On, will share his expertise in eCommerce retail and highlight the role of information science in driving marketing success.
  • Melanie SchillerHead of Brand Communication at Octopus Energy Germany GmbH, will discuss the utility sector’s unique marketing challenges and opportunities.
  • Ivan UswakSenior Expert Data Orchestration at Fressnapf, will provide a retail perspective on orchestrating customer data for personalized marketing.
  • Eglantina BecheruGlobal Head of Brand & Content Creative at FLIX, will share insights into creating compelling content within the travel industry.
  • Moritz ErnstSenior Video Solutions Advisor at PlayPlay, will cover the software development sector with a deal with video marketing solutions.
  • Thomas TauchnerCo-founder and CEO of JENTIS, will share his expertise in IT services and consulting with a deal with data-driven marketing technologies.

Selected sessions from the MarTech Summit Berlin 2024

The Summit agenda guarantees a day filled with exciting and insightful sessions. Some highlights are:

  • Keynote on “Innovative Emails”.: Cyrill Gross, Product Owner at mailix by Mayoris AG, will explore the ability of interactivity in email marketing and show break free from traditional limitations to extend engagement and conversions.
  • Fireside chat on omnichannel personalization: Elena Zhigalina, Head of Brand & Communications at Zolar, and Roman Studeny, Product Director at Kiwi.com, will discuss strategies for creating seamless and personalized customer experiences across channels.
  • Panel discussion on the subject of digital transformation: In this session, executives equivalent to Simon Kinzel, Head of E-Commerce at Tchibo, and Ben Polter, Global Digital CRM Manager at Beiersdorf AG, discuss integrating recent technologies to fulfill changing customer expectations and business needs.
  • Keynote on customer data platforms: Markus Frick, Senior Consultant at b.telligent, will debunk the most important myths surrounding CDPs and supply clarity about their role and potential in MarTech stacks.

Selected sessions from the MarTech Summit Berlin 2024

  • Date: March 6, 2024
  • Venue: Pavilion, ground floor, InterContinental Hotel Berlin. This central location guarantees a first-class setting for in-depth discussions and networking.
  • Time: The summit begins at 8:15 a.m. with an arrival and networking breakfast and ends at 7:00 p.m. with networking drinks. The entire day’s agenda is rigorously planned to maximise the advantages for every participant.
  • Tickets: Register your participation within the Official website here.

For more information, to register, or to explore partnership opportunities, please visit official website of the MarTech Summit Berlin.

This event is a must-attend event for anyone seeking to develop their MarTech skills and network with top experts in the sphere.

This article was originally published at dailyai.com